Page 88 - claims information pack ebook_e

Guidelines for presenting claims in the tourism sector

a copy of any promotional literature expenditure within the claim are additional
produced for this purpose and copies of to the ordinary marketing expenses.
all invoices. The 1992 Fund recommends ● All invoices must be retained and submitted
area-wide mitigation marketing activities with the claim.
to be undertaken by professional area
marketing authorities or tourist offices to 4.7 Any proposed activity can be discussed prior
prevent duplication. However the Fund also to its commencement with the 1992 Fund/
recognises that individual businesses have shipowner’s insurer’s joint experts, who
a role to play and may be better placed to can advise on the likelihood of such activity
undertake direct marketing to past visitors. being considered admissible by the Fund.

Area-wide mitigation marketing Use of advisers

4.6 The 1992 Fund recommends that, if 4.8 You might need some help in making a claim 11
necessary, area-wide or resort-wide for compensation. In some cases you can
mitigation marketing is undertaken by an claim compensation for reasonable costs
appropriate body such as a tourist board of work done by an adviser. As part of its
or local authority tourism body. The Fund assessment of your claim, the 1992 Fund
recognises that in some cases such activity will look at the need for such advice or help,
is essential to enable usual trading to how well the work was carried out, how long
return to the pre-spill levels as soon as it took, how much it cost and its value to the
possible. However, for any claims for this claim review process.
activity to be considered admissible it is 4.9 Any adviser employed should focus on
essential that:
demonstrating how the spill affected your
● There is a clear objective for the activity business and caused the economic loss,
to be undertaken and this should be to not on the causes of the incident or wider
encourage visitors to return as soon as economic or environmental effects which
possible. The objective should be clearly will in most incidents be the subject of
stated in the claim. government-led investigations and studies.
● The proposed activity and marketing
channels used must be proportional and
relevant to the objective and be targeted
at known and proven markets.

● The cost of the targeted activity must be
reasonable and commensurate with the
objective and the effectiveness of the
activity used must be measurable.

● Details of all activity must be logged and
copies of promotional items retained
for submission together with the claim.
The claim must also show levels of
promotional activity and expenditure
employed in the years prior to the spill
to demonstrate that the items and